DAMN DENIM Collection 1  - 2020

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"Damn Denim" – a fashion collection that redefines sustainability and conscious design. Crafted collaboratively by myself and Co-designer/creative, Max Sperber, this collection embodies a commitment to environmental responsibility and ethical practices.

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All garments are meticulously hand-produced by our creative duo, ensuring a level of craftsmanship and attention to detail that is unparalleled. The denim used in this collection is unwanted denim donated by our surrounding community, contributing to a circular economy and minimizing waste.

 

Extensive research has been poured into finding ways to demand sustainability through ethical material use, design, and reworking of denim garments. We believe in transparency and traceability, understanding the origins of each component to create a collection with a clear conscience.

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To breathe new life into each piece, we take the concept of upcycling to the next level. Every denim garment is carefully disassembled by hand, allowing us to understand the materials used and reimagine their potential. Damn Denim is more than just a collection; it's a testament to the transformative power of sustainable fashion.